Amazon Europe Merchant of Record

Sell on Amazon Across Europe

Without building your own European operation.

We list, localise and sell your products through our European infrastructure — coordinating fulfilment, marketplace operations and the requirements of each agreed market.

You focus on your products. We run the European sales channel.

Brands from USA, China and beyond expanding to 10 European Amazon marketplaces through SellMeGlobal
The problem

One partner, ten European marketplaces

Selling on Amazon Europe usually means building an entire operation abroad. We replace that complex stack with a single partner.

On your own

12+ Fragmented workstreams

VAT RegistrationsCustoms BrokerageAdvertising OpsLegal EntitiesEPR & Eco-Compliance3PL WarehousingLocal AccountantsMulti-language Support

Fragmented providers, overlapping fees and compliance risk slow down every launch.

With SellMeGlobal

One operating partner

One contract, ten marketplaces

Unified legal, bank & operational framework

Centralized compliance

EPR, tax & fiscal representation included

Fully managed logistics

Warehouse coordination across all regions

One partner, end-to-end execution

What we do

We manage the agreed European Amazon operation on your behalf — not just advise your team.

Market & catalogue assessment

  • Catalogue review
  • Marketplace prioritisation

Listings & creative

  • Titles, bullets, descriptions
  • Local-language adaptation

Marketplace operations

  • Seller Central management
  • Listing & catalogue fixes

European fulfilment

  • Shipments to Amazon warehouses handled by us
  • Direct-to-Amazon flow
  • Italian warehouse option available

Compliance & taxes

  • VAT registration & filings
  • EPR & packaging compliance
  • Product & label compliance

Trademark registration

  • EU trademark filing
  • Amazon Brand Registry enrolment
  • Brand protection support

Advertising management

  • Sponsored Products
  • Keyword & bid optimisation

Reporting & settlement

  • Gross sales → deductions → net proceeds
  • Flexible settlement schedule
From product review to European sales

How it works

01

Opportunity check

We review your catalogue, assess fit, competition and compliance.

02

Agree & onboard

Contract terms, compliance and catalogue setup in one step.

03

Create & launch

Listings, images and go-live preparation.

04

Fulfil & sell

Inventory, orders, shipping and payouts — we run it end to end.

Is this for you?

If you recognise your brand below, let’s talk.

Good fit
  • Market-ready consumer brands
  • Existing sales outside Europe
  • Global brands entering the European market
  • Brands interested in selling on Amazon
  • Brands willing to test Europe without VAT, EPR or local entities
  • Teams that want to skip the Amazon learning curve
Simple management fees

Simple pricing

Launch Setup
€5,000one-time
  • Initial catalogue review
  • Amazon account setup
  • Amazon Brand Registry registration
  • Full listing creation (copy & graphics)
  • Listing translation for all countries
  • Marketplace setup planning

Base price for catalogues up to 10 products. Above 10 products, pricing is discussed based on scope.

Amazon Management
From €2,000/month
  • Up to 10 products
  • Marketplace activation
  • Seller Central management
  • FBA coordination
  • Shipments to Amazon warehouses
  • Standard reporting

Above 10 products: €200 per product per month.

Advertising Management
From €1,000/month
  • Campaign setup
  • Keyword research
  • Bid optimisation
  • Budget monitoring
  • Ongoing campaign management

Advertising spend is separate and funded in advance by the brand.

Questions, answered

Do I need to open a European company?+

No. You do not need to create a European company to sell with us. The exact structure is confirmed during onboarding.

Do I need my own Amazon Seller Central account?+

No. SellMeGlobal operates the agreed channel through its own European Amazon infrastructure.

Do you buy my inventory?+

No. Our standard model is consignment. We sell the agreed products and transfer net proceeds after applicable costs and fees.

Which countries can you cover?+

Standard scope includes Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Belgium, Ireland and the United Kingdom.

Is the UK included in Pan-European FBA?+

No. The UK sits outside the EU Pan-European FBA network and requires a separate fulfilment structure.

Are translations included?+

Yes — standard listing text translation and localisation are included. Graphics, images and creative production are quoted separately.

Is advertising included?+

Advertising management is optional and charged separately. The media budget must be funded in advance by the brand.

Do you guarantee sales?+

No. SellMeGlobal provides the infrastructure and operational management required to launch and manage the channel, but sales depend on demand, pricing, competition, reviews, inventory availability, advertising and product-market fit.

Talk to our team

Ready to sell in Europe?

Tell us about your brand and catalogue. We'll review the opportunity and propose the most suitable European launch structure.

  • Product-level assessment before launch
  • Multi-marketplace launch capability
  • One operating partner, consolidated reporting